Web Survey Bibliography
Online research provides the researcher with a solution that is sensitive to both budget and time constraints. This is not trivial given that clients are rushing to keep up with tighter deadlines and squeezed budgets like never before. However, until researchers can claim knowledge of the online mentality, alternatives to online solutions should be considered. Fast economical options are available but have been underused, such as conducting small/mini focus groups and reducing sample size whenever possible.
ProQuest (full text)
Web survey bibliography - 1996 (14)
- Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll; 1996; Krosnick, J. A.
- The VSB-Center savings project: Data collection methods, questionnaires and sampling procedures; 1996; Nyhus, E. K.
- The how and why of response latency measurement in telephone interviews; 1996; Bassili, J. N.
- The Direction of context effects. What determines assimilation or contrast in attitude measurement?; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Psychological sources of context effects in survey measurement; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- Cognition and communication: Judgmental biases, research methods, and the logic of conversation; 1996; Schwarz, N.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- CGI scripts: Gateways to World-Wide Web power; 1996; Kieley, J. M.
- Evaluation of a computer-assisted self-interview component in a computer-assisted personal interview...; 1996; Couper, M. P., Rowe B.
- Is May Research Ethical?; 1996; Duncan, G. T.
- Virtual research exists, but how real is it; 1996; Roller, M. R.
- Doing the right thing: Ethical cyberspace research; 1996; Boehlefeld, S. P.